Fear and loathing at E3: Awards and accolades

21.06.2010
E3 2010 is now just fading into memory. Shigeru Miyamoto has sheathed his sword. Hideo Kojima has ridden off into the sunset, to return again when needed most. Cliffy B is off re-gelling his hair.

Journalists and developers have returned to their places of work, sobered up, and decided to give each other all pats on the back in congratulations. Let's join in on the love-fest.

I had no plans to visit Def Jam Rapstar's booth before, but when I heard that Method Man and Redman were performing at Def Jam Rapstar's stage, I immediately made my way over.

Getting attention at E3 gets more difficult each year. People poor millions of dollars into their booths, hire over-priced models and PR companies, and ultimately resort to tangential means to get attention for their game. Scantily clad women, bizarre fake protests, more scantily clad women--game developers will do anything. But Def Jam Rapstar stuck to what was relevant to the game and its intended audience, wisely investing in some great talent who played to the audience and looked like they wanted to be there.