Zuckerberg, Facebook's CEO and co-founder, told a group of reporters at the social network's Seattle office on Thursday that the company is working to "launch something awesome" next week, according to a Reuters news service report. He added that the announcement could be connected to the mobile or tablet market.

Reuters noted that Zuckerberg said the project was developed in the Seattle office, which is Facebook's only engineering center away from its main Palo Alto, Calif. offices.

Facebook did not respond to a request for further information.

Online speculation is growing that the upcoming announcement could be connected to the social network finally releasing a .

Earlier this month, the New York Times reported that an optimized app was in the works.