The will host apps that work on Android and Apple's iOS operating systems and the web. However, users will have to go to Google Play or the App Store to download the apps.

Eligible apps include websites and mobile apps that use Facebook's authentication system to offer users a personalized experience as well as those hosted on commercial Facebook pages.

Facebook said an app must clearly delineate between content and advertising and set clear expectations about what user activity it shares.

The company's points to Zynga's Draw Something, Pinterest, Spotify and Viddy, a video-sharing service which Mark Zuckerberg recently , as examples of high-quality apps.

The move came on the same day that Facebook filed an amended S-1 form with the Securities and Exchange Commission that expanded the company's description of the risk posed to its revenue model by users' growing preference for mobile, rather than desktop, access.