Facebook rolls out redesigned profile pages

06.12.2010
Facebook on Sunday introduced a redesign of its user profile pages in advance of an interview on the "60 Minutes" news show where CEO Mark Zuckerberg explained the redesign.

The changes include a clustered listing of biographical information under the user name at the top of the page, including such details as the person's job, hometown, relationship status, where they went to college, what languages they speak and birthdate. Beneath that will appear a set of the five most recent photos that a user allows to be posted at their profile page. There also is a new sports category under interests, where users can list their favorite sports, teams and athletes.

Although in her taped interview with Zuckerberg, Lesley Stahl said that viewers of the show Sunday night were the first to see the redesign, the new look had actually debuted early Sunday morning in a promotional clip for the show at the . The redesign was also announced later in the day at by software engineer Josh Wiseman.

The TV interview focused much more on how Facebook came to be, its culture, issues related to users' privacy, and its efforts to make inroads in the search market than on the redesign. Zuckerberg said that he and his Harvard University friends who created what became Facebook as a way to connect students there never imagined that their creation would "lead the whole Internet in this direction" of social networking. Stahl, who had interviewed him in the past, said that Zuckerberg is more relaxed now than he was then, even if he still seldom blinks.

A dozen designers worked on the redesign in a "war room" where a clock ticked down the time they had left to complete the update, according to the "60 Minutes" account, which showed the redesign using (he's a Yankees fan, the new sports category reveals about his baseball interests).

The revamping of profile pages, which had been expected, is already being rolled out to any of the site's 500 million users who are interested in changing the look of their Facebook pages now. Those who opt to wait will find their pages automatically revamped in the coming weeks, according to Facebook. Visually, the new design makes more use of photographs users have posted at their pages and displays those more prominently, including photos of friends.