Facebook Claims on Policy Change Vote Turnout Stir Image Problem

09.06.2012
Facebook gave itself an image problem it doesn't need by declaring it's "" only a small minority of its users voted on its proposed privacy policy changes. The low turnout could have been its intent all along since it didn't do a very good job alerting people to the vote.

Users have been complaining loudly that notice wasn't displayed on the main page of the site -- you had to search within the site to find it -- and they also criticized the one-week voting period as being inadequate.

Only 342,600 of Facebook's nearly 1 billion users clicked to give their two cents on Facebook's policies. And of those that did, only 13 percent supported Facebook's proposed policy changes.

Because 30 percent of Facebook users didn't turn out to vote on them, the social network is adopting the proposed amendments to its site governance and data use policy.

Obviously Facebook wants to enact the changes it proposed -- that's a given. But to publicly call voter turnout "disappointing" when it didn't adequately promote the vote in the first place seems disingenuous.

To be fair, there was plenty of media attention about the vote, including instructions on where to find the voting page and how to log your vote. A week ago, PCWorld reported that on the policies.