The former Sun boss launched his new company this week, and it's a long way from the enterprise IT business he ran for most of his life. Called WayIn, it's a social gaming service that lets people post a photo online and create their own quick poll, asking friends and other members to "weigh in" with their opinion.

The subject can be anything. "Just point, click, shoot, and ask for unlimited opinions on everything from the cute stranger to your right to the concert you saw last night," WayIn says on its . Clicking on a response shows how everyone else voted.

The service is accessed through a free app for iPhones, iPads and Android-based devices, and through a Web browser.

McNealy invited journalists to a small launch event at his home in the hills above Silicon Valley this week. He described WayIn as "a little bit of Facebook, a little bit of Twitter, and a big chunk of SurveyMonkey."

It's designed to be fast, fun and addictive, he said. The questions posted so far range from enlightening to goofy. "Which first lady eats the most?" asks one poster. "Is Obama being straight with his answers?" asks another. McNealy's include: "Would you allow Amanda Knox to baby-sit your kids?" (No, he says, along with 65 percent of other respondents).