Speaking at in New York City on Wednesday, Broadwater explains that Sesame Workshop successfully transitioned from struggling against the consumerization of IT in the enterprise to embracing it and leveraging it to make employees happier and more productive.
"Today, business users are very savvy," he says. "They know what they want and what they need. They expect technology to be easy and intuitive, as simple as what they see on their iPad or iPhone. But what they don't understand is that it isn't easy for IT to make that shift."
Difficult or not, it's a trend that is impossible to reverse, says Ted Schadler, vice president and principal analyst at Forrester Research, who also spoke at CITE Forum.
"Consumerization of technology is an inevitability," he says. "It's an inevitability because of SaaS, because of broadband in the home and because every single technology vendor in the world targets individuals now. People harness technology not because they want to but because they have to."