Now it seems the slogan could be updated to say, "E-books cost too much," judging by the overwhelming customer irritation with e-books sold by Amazon.com Inc. to Kindle and Kindle 2 customers for more than US$9.99 apiece.
An informal boycott is under way, in fact.
On a popular Kindle online forum thread titled, "," more than 1,200 posts on the subject of high-priced e-books have appeared since the beginning of the year, with many more comments posted since the on Sunday.
Some comments say that certain books are worth more than $9.99, even if they are read on an e-reader, but most complain that Amazon promotes the Kindle and Kindle 2 by saying it has many thousands of for that price or less.
The general sentiment of commenters is that if a customer pays $359 for a Kindle 2, the books should be substantially less than the hardcover or even the paperback cost.