Many locals felt spurned by the international software vendor which, in a state-wide print advertising campaign, recently depicted Dubbo as a technological backwater.

However, the promise of Vamos' attendance at a business expo scheduled for the Dubbo showground this Friday seems to have ironed out any and all concerns Dubbo IT workers and those on the city's council have had with the way Dubbo is perceived by Microsoft.

Peter Vane, managing director of Dubbo IT shop IT West, said the problem was the way the latest Microsoft campaign (the one with the Dinosaur heads) depicted Dubbo as a technological backwater.

"The ad said 'there is no way to contact Dave, because he is in Dubbo', but we have Blackberrys, information technology and the Internet in Dubbo is no different here than in the suburbs of Sydney," Vane said.

"I do not know if the uproar over the ad was the reason Vamos is visiting, but I would imagine there would be millions of Microsoft products being sold in Dubbo and the surrounding regions; while it may have taken this to attract his attention, there is still commercial impetus in coming to Dubbo.