Supposed screenshot evidence of the direct downloads come from a blogger that goes by the pseudonym “geeky friend” who claims to have seen ads for “iTunes Movies”, “iTunes TV” and “iTunes Movie Rentals” on a new , a Twitter App for iPhone.

The screenshots show TV shows and movies separated by category.

A request for comment from Apple wasn’t returned.

The convenience of directly downloading videos onto an iPhone over would be a welcomed addition. Currently video downloads on the device are limited to audio and video podcasts.

Adding video downloads seems like a logical addition to future software updates, especially if it is limited to WiFi connections.