The TypeKit announcement, which came early on in the first keynote session, to a huge cheer from the creatives in the audience, means that Typekit fonts will soon be offered as a standalone service and over time as part of . It will give designers and developers access to Typekit's massive font library, with a license to integrate real fonts into websites and ensure fonts are displayed consistently across all modern browsers.

"When Kevin Lynch said the opening announcement was about fonts, I thought 'this is what we came to MAX for, fonts - are you serious?', but when they said it was TypeKit I was amazed," said RJ Owen, experience planner at Colorado-based design agency . "As a developer that was super-exciting. I love TypeKit. Jason Santa Maria and those other guys there have been my web-heroes, so knowing that Adobe is interesting in acquiring them is really cool."

Louisa Churchyard, a freelance web designer from Seattle, was also excited at the TypeKit announcement.

"It's amazing- it's really key for designers," she said. "Not only can you use the font functionality to use any beautiful font on the Web, but the idea that Adobe will build TypeKit into their products is really great. It will save a lot of time."

Typekit provides font technology for sites such as The New York Times