Scroll to the bottom of said website and you'll find a link, in misleading text, to the official EA Dante's Inferno page. Apparently, EA was behind the protest all along.
Props to EA for gutsiness, but we almost wish they'd gone the extra mile. 12 people is mildly amusing. 100 angry souls would have been spectacular! You can let them know what you think of the protest (or play along) by snail-mailing S.A.V.E.D. at the following address:
P.O. Box 4577, Portland, OR
The start of an alternate reality game or a one-off PR stunt by EA? Whatever the case, we'll keep you apprised from our , where you can find all of GamePro's E3 Expo coverage from the week.