In an effort to "tell their side of the story," erstwhile manufacturers Fusion Magic held a press event yesterday to announce that, yes, , only without Arrington's participation or his original name.

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The new name? JooJoo.

Because, apparently, FooFoo was taken.

JooJoo is an African term for "magical" (I've always seen it spelled "juju," but never mind) and that's , which conforms to most of the specs Arrington's been braying about for months with one key exception: Instead of costing less than $200, the JooJoo will clock in at $499.