Continuous Deployment Done In Unique Fashion at Etsy.com

30.03.2012
Welcome to Esty

The office is about 200 feet down the hall, on the right. Just follow the signs.

Don't mind the dogs; the office is pet friendly.

Nothing about Etsy is typical.

Founded in 2005, is more than an online marketplace. It is a platform for independent, creative businesses, where people sell handmade and vintage goods and supplies. By the end of 2011, Etsy had grown to handle 800,000 active sellers and 13 million members, with more than 260 employees supporting a digital store that processes credit card transactions, PayPal and electronic funds transfers. And new programmers are expected to write code that deploys to production on their very first day.

Here is how they did it.