Though Dorf is said to have lamented the "Hollywood" takeover of his event, no one can deny its ascension to become one of the most important pop culture events of each year. In the past, significant brands have been launched or rebooted at the event, including Iron Man, Lost, Battlestar Galactica, and most recently ABC's hit remake of the V miniseries, which premiered this week. Video game publishers have been making use of the event much more aggressively in recent years, with the 2009 event seeing big pushes for high profile titles like and .

The Comic-Con organization have posted a tribute that you can read .