( on the Human Neuroimaging Lab's groundbreaking research.)

Researchers and post-doctoral students at HNL spend their time answering questions such as: Why are humans inclined to trust strangers in matters of finance? And how does awareness of a brand (such as ) influence our preferences and what does that tell us about the human brain? Behind the scenes is an IT infrastructure with storage systems from four vendors, 30 x86 servers and two high-performance computing clusters.

Managing it all is just one man -- Justin King. The best part? He's a college dropout.

King, 29, attended the University of Texas, but was thoroughly unimpressed by its computer science department. In one class, he remembers there being far more students than computers, and many of them were broken. He left after two years.

"I said you're kidding me -- one of the biggest schools in the nation can't get enough computers to use? On top of that, it was 1999. People were getting [US]$50 million to teach swimming lessons online,"King says.