"We are here now, ready," said Dan Scheinman, senior vice president and general manager of Cisco's media solutions group.

The platform will allow media and entertainment companies to take better advantage of their content, letting them create, manage and grow online communities around sports teams, music acts or TV shows, according to Cisco. For end users, the platform will open the door for more social and personalized content, it said.

Cisco developed Eos with help from Warner Music, which is also the first company to use the platform.

The record company taught Cisco what their artists and customers expect to find online, according to Scheinman.

Currently Warner Music has two sites running live on Eos: and .