Cisco CTO reasserts video's value for work, home

02.06.2009
BOSTON -- Cisco Systems Inc. CTO Padmasree Warrior today stressed the importance of video and collaboration technologies to the networking giant, as well as its customers.

"Video is really going to become a game-changer in enterprises and connected life," Warrior said in a roundtable discussion with reporters during the Cisco Partner Summit 2009 here. "Video is a big priority [at Cisco]."

Building on its "connected life" slogan, Cisco this year purchased Pure Digital, the maker of the popular Flip handheld HD videocamera. Warrior today noted how simple the device is to use, making it an obvious means for average consumers, even children, to create their own content.

In fact, making video technology simple to use is what will distinguish Cisco as a leader in the field, Warrior added. Success in marketing video technology, whether for mobile video chat users or , "comes down to making the experience simple," she said. "The Flip is so attractive and easy to use that my eight-year-old neice could use it."

She said that for mobile video chat to really take off, phone makers still need to incorporate video software in devices, and next-generation wireless networks need to provide faster speeds for uploading and downlaoding video.

Warrior said that Cisco executives, including CEO John Chambers, are video-blogging to fellow workers with ideas. "John just takes his Flip and records a blog," she said.