Don't be drawn in too deeply by the buzz surrounding the evolving web language, as : "Look to the business case. Don't fall for the arguments against enterprise mobile web applications just because someone is afraid of a new paradigm, but instead make sure the resistance is based on sound business and technical considerations. Don't fall for the arguments in favor just because of a knee-jerk reaction against 'stodgy' enterprise models or a gee-whiz fanboy/girl mentality to all things mis-labeled as HTML5."

The take-away here for any finance chief pondering a move to HTML5 is to accept this as the trend for future industry development -- but to take a leaf out of the George Bernard Shaw playbook, and accept the "inevitability of gradualness." There's no need to be first to fully embrace the standard, but it's wise to begin moving in that direction today.