Salesforce has fully embraced HTML5 for tablets. , Salesforce.com SVP Sean Whiteley said: "We're doing it all. We didn't have to make a decision, we just had to figure out what to do using what. HTML5 is still not there yet, it's very early, but we do believe it will evolve."

The buzz around the standard has created some champions. Kony Solutions CTO Sriram Ramanathanthinks organizations should be prepared to exploit it, but even he cautions for a hybrid model, leveraging the advanced features of desktop apps beside the mobile-savvy HTML5.

In a sense, this conversation mirrors what, for some time, we've been arguing for here at CFOworld: The enterprise is changing and workforces are going mobile.

"HTML5 functionality is exploding, revolutionizing consumer expectations of mobile apps, and at the same time, BYOD is compelling IT organizations to adapt quickly," says Ramanathan in a .

"We've heard of 'consumerization of IT' but what we're really working with is the mobilization of the entire workforce, from sales to HR to C-level executives. I predict that organizations in 2012 will feel greater pressure to develop engaging mobile enterprise apps with the agility and adaptability to meet current demand and prepare for future advancements."