Bugs hit Facebook application verification program

21.05.2009

Living Social submitted Visual Bookshelf for verification and got it approved, but while the process was fairly simple and straightforward, it took Facebook longer than O'Shaughnessy expected to complete its review. "Now that the initial applicants have been verified, however, my guess is the process will be much shorter in the future," he said.

For O'Shaughnessy, a big question regarding the value of the program is whether it will truly give Facebook users a sense of security towards verified applications. He also hopes that Facebook will continue to evolve the program.

"As new Facebook features and functionality are made available, will the verification program keep up with new, relevant additions? This seems like a necessity in order for the program to have long-term value," he said.

Gartner analyst Ray Valdes thinks that establishing the program was a good move by Facebook. "Facebook's value proposition is having a quality user experience and that includes the experience of applications," Valdes said in a phone interview. "As the number of applications has grown, the quality of the experience has decreased. This is part of their ongoing maintenance and cultivation of the user experience."

IDC analyst Al Hilwa concurs that end users will benefit from having a set of applications that Facebook has certified as meeting special criteria for user experience and trust. "I think this is a welcome move to rein in what could potentially be a tiring process of finding well-behaved and trustworthy apps," he said via e-mail.