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Borland to unveil new ALM scheme, testing tool

29.01.2007
Borland Software Corp. Monday plans to unveil a new approach to its application life-cycle management business, called Open ALM, and to roll out a new product designed to provide real-time visibility and software quality metrics for each phase of the application development process. Tod Nielsen, president and CEO of Borland, and Marc Brown, the company's vice president of product marketing, discussed the announcements in an interview with Computerworld last week.

What is the philosophy behind Open ALM, and how does it meet the demands of Borland users?

Nielsen: A year ago, we announced our double-down [bet] on the ALM marketplace. Customers have a huge pain point with their software delivery processes. They want to turn software delivery into a managed business process instead of this chaotic thing they have going on now. Open ALM really articulates some of the core values we believe are important to customers. We want to make sure we are open to any particular process or tools process approach that they take. If they use any [Borland] ALM technology, they are not forced to target Windows, Java or anything else.

Brown: If we look at how organizations are doing software delivery, they're really struggling to have a predictable and managed process. We are making sure that our Open ALM platform supports any process or technology they want to use and the platform they plan to deploy their applications on.

Open ALM is really there to help automate third-party or open-source data collections to drive the horizontal metrics and measurements that organizations need. Today, organizations can't manage what they can't measure.

How will Borland's existing products be tailored to fit into the new strategy?