Blue Coat ready to execute new game plan in WAN optimization market

27.03.2012
After having fallen behind in the WAN optimization market, Blue Coat has made changes to help take on a new strategy, including Monday's announcement of David Murphy as new president and COO.

After February's announcement that Blue Coat would be acquired by private equity investment firm Thoma Bravo, which both makes Blue Coat a private company and affords it more funding to work with, Murphy's appointment signals a step in a new direction for the company, says Enterprise Management Associates principal research analyst Tracy Corbo.

"This is really the final piece here," Corbo says. "I don't think I personally could have hand-picked someone that's more ideal, if you stop and look at what he brings to the table."

ANALYSIS:

BACKGROUND:

Murphy joins Blue Coat after having served as the senior vice president for HP's LaserJet and Enterprise Solutions business unit, whose two-tier operating structure he says is similar to that of Blue Coat. Beyond that, Corbo says Murphy's operations and financial experience makes him a natural fit for a newly private company with a new source of funding, as does his experience as president and general manager of IBM Tivoli.