BlackBerry Bold 9930: An Enterprise Evaluation

29.08.2011

Sooooo, to sum that all up...

The BlackBerry Bold 9930 is one hell of a business smartphone. You need only look at the lengthy list of things I love about the device, and my relatively short list of complaints, to see that the positive drastically outweighs the negative when it comes to RIM's new Bold 9930, at least from a business user's perspective.

I'm infatuated with the form factor and UI. BlackBerry 7 provides a much better user-experience than any RIM OS has in the past. And the Bold 9930 is actually very good-looking--something I haven't really been able to say about too many BlackBerrys.

Sure, it has its shortcomings, namely the fact that the BlackBerry application ecosystem isn't as robust as some competitors' ecosystems. Battery life isn't what I've come to expect from RIM. The digital camera is lacking. And the Bold really can't compete with rival devices like the iPhone, from a multimedia perspective, due largely to the smaller screen size. But the target Bold 9930 user doesn't much care about all that; the ideal Bold 9930 owner wants, first and foremost, high performance; top of the line messaging components--like a great keyboard and best of breed messaging application; security; and reliability. The rest is just icing on the cake.