So say the folks at , that is, who plan to update their 's wireless sports news service by partnering with ESPN to ante up the content and branding profile.
The original idea was fiendishly clever: Just slap your Nintendo DS in your pocket out the door to a game at and for five bucks you could check out the players, order food, watch videos, play games with other fans in the stadium, and track the latest stats on other games -- all without leaving your seat.
This year ESPN's stepping in as an official partner and adding Mariners-related content, general sports news and headlines, fantasy sports bulletins, baseball columns from ESPN's top name writers, and something called ESPN Zoom Game that involves matching photos. (Baseball card Concentration?)
"Whether you're watching live video, ordering food from your seat or checking scores, the Nintendo Fan Network enhances the game-day experience for families and baseball enthusiasts alike," says Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing.
But here's one I wasn't expecting: