Autodesk launches media, entertainment solutions in Malaysia

24.10.2008
Design solutions firm Autodesk Inc. has launched a new range of media and entertainment (M&E) solutions in Malaysia.

According to the company's Malaysia country manager, Tan Choon Sang (CS), the creative, productivity and workflow tools, which include the 10th anniversary release of Maya® software, would allow designers and artists to enhance the breadth and depth of their solutions for film, television and games.

"Recent advances in computing technology are enabling greater levels of interaction, simulation and immersion in 3D environments," said Tan "The creative processes for film, games and television are increasingly 'virtualised' and digital entertainment creation has become highly technical. Autodesk media and entertainment (M&E) launch demonstrated how Autodesk is driving the change from highly technical to more creative processes, which will allow artists to freely experiment and better express their ideas in the digital world."

Autodesk, Inc. (www.autodesk.com.my) produces 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets.

Tan said that Autodesk has received industry awards from such esteemed institutions as the US National Television Academy Awards, the Scientific and Technical Academy Award and the Game Developer Frontline Hall of Fame Award.

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