"I spent about three and a half great years at eBay, but I'm now looking for my next opportunity. I'm no longer an employee of eBay so I don't want to talk too much about the past. I'd rather focus on the future," Parsons said.

"I learnt a lot about the online environment, the market and what people are looking for from my time at eBay. I have a lot of insight into how to maximize the returns on investment from an advertiser's perspective but also from a consumer's perspective."

As Parsons has only been onboard for four weeks he said he was unable to go into detail about sensis.com.au's strategic future.

"My first priority is to spend a bit of time here, to listen and learn, though we are looking at many innovative solutions such as a click-to-call strategy via the Internet that we have just launched today in beta form," he said.

The strategy lets customers click on an icon and be connected by phone with that business. Once a person clicks on the click-to-call button in an advertiser's listing, a window will open on the user's screen asking them to enter their area code and phone number. They can then select whether they would like to be called immediately, in one minute, three minutes or five minutes.