"Everything we're doing is around the basis of pulling real time information from a variety of social networks and working out what you're missing out on," Barouch told .

"There is really interesting data out there from people that you do or don't follow, but it doesn't necessarily get to the right people at the right time - our aim was to create goggles for the real world."

The company was founded in January and launched its iPhone app at the last month which was received positively on the international stage.

Despite having backing from the startup community overseas, Barouch said the Australian startup space has only just recently come into its own after the dot com crash of the 90s.

"Back in 1999 when I started the first startup, there was a lot of money being thrown around, but when the dot com crash happened, a lot of money went overseas and the startup market was crushed," he said.