Established in 1992 in France, Atempo is now based in the US with presence across Europe and APAC.The popular offerings in the Indian market includes laptop / desktop CDP (continuous data protection), e-mail archival, enterprise archival, file archiving solution for compliance, e-discovery, storage management, and long-term retention of data. Our server backup offering is secure, highly scalable heterogeneous data protection (supports, i-series, AS/400 to Apple environments) for complex, mission-critical environments with ease of use and fantastic price, he said.

Detailing the India channel strategy, Gulati said, "Our aim is to groom our selective partners as we would not have more than 15 Resellers in 12 months (across four metros & couple of B/C class towns) and two system integrators. We would start identifying B-class cities, starting from Pune and then add new partners in the next 3 months. Distributor phase would start in short while, he informed. Atempo already has four partners in Delhi, one in Mumbai, and one in Pune. The key activity for partners is to conduct PoCs for client acquisition, and focused events involving few customers, he said. "We would associate with partners taking care of their acquired customers in our focus segments and those into software solution space, he said. Being a decent size player in backup, storage or server space would definitely be advantageous for the vendor. Software as a service would be one of the offering with right set of partners," he said. Atempo would be creative about pricing and business model in India as they have done similar work across the globe.

Atempo foresees over 40 percent of business happening out of non-metros (B/C class cities) in the next two years. Media, entertainment, education, manufacturing, retail, and services would be the focus verticals for Atempo in India. "We see 80 percent of our Indian businesses happening in the SMB segment. Special offerings are already there for this emerging segment with special bundling pricing and flexibility with partners," he added. Our definitive agenda for India is simple -- contribute to the profitability of the partners, grow the market, and work to make every single customer acquired benefit with our offerings, said Gulati.