tries to help buyers find discounts, coupons

06.10.2009's search engine can now find coupons and product discounts, a new capability the company believes will attract new users, especially with the approach of the holiday shopping season.

The new set of results will begin to appear on Tuesday, once flips the switch on Ask Deals, which it describes as a "proprietary database" containing more than 1 million special sale offers from myriad merchants.

People will see these new results when they enter queries on the main page that the search engine determines are geared toward finding deals on products. is also adding a specific tab labeled "Deals" for people who only want to see results from the Ask Deals index. The company will continually refresh the database by crawling coupon sites, online stores, social networks and social media sites.

With Ask Deals, the company, an operating business of IAC, sees an opportunity to simplify the way people seek coupons and sales promotions online, a process that can be erratic and time-consuming, said Scott Garell, Ask Networks president. "We're aiming to make this easier for users," he said.

In addition to providing these "deals" results, will also suggest variations on queries that might help people refine their searches, Garell said.