First announced in February, the in-app content rules came as part of , requiring that apps offer in-app content for the same price regardless of whether it was purchased via the app or outside of it. Apple , instead just requiring that developers remove any links to external sources for purchasing content accessible from within the app.

Section 11.14 of Apple’s App Store review guidelines currently reads:

Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app.

At the time of the policy’s announcement, All Things Digital . However, sources tell that the deadline was less of a hard-and-fast date than a rough target for bringing apps into line with the new policy.

(Image Caption: Netflix has side-stepped the restriction by adding a note on its login screen without a link.)