Apple Should Be the Savior of Cloud Computing

28.02.2011

Apple could solve both problems. For example, the new revisioning system that's built into every app within Mac OS 10.7, which allows you to revert to older versions of files, could be cloud-enabled.

It could also . I have no idea how this would work in the simple and intuitive way Mac users expect, but that's the point. What's needed right now is for Apple to come along and apply its superb software engineers to the problem. Like they've done countless times before, we need Apple to clear a path for others to follow. It's a well-known fact that Microsoft closely watches what Apple's up to, and has done so for years. If there had been no Macintosh, Windows 95 would probably have been a very different product.

As for the security issue, one of Apple's greatest strengths is that its users implicitly trust the Apple brand. In short, Apple wouldn't have to do a single thing above and beyond standard security (that is, data encryption). Instead, all it would take is for Steve Jobs to mention in a keynote address that Apple takes security very seriously, and maybe that Apple has patented a couple of security innovations. That would be enough for most Apple fans, who don't really care that much about the nitty gritty.

We've reached an impasse when it comes to cloud security. Vendors have security systems in place, but aren't prepared to work any harder to reassure customers. Instead, they expect customers to somehow swallow their concerns and switch over regardless. However, survey after survey proves that .

It's a stalemate.