Apple sets revenue record during recession

22.01.2009
In the face of a deepening recession and softening sales for its rivals, today announced that it set a single-quarter revenue record in the last three months of 2008, selling more than 2.5 million Macs and 4.3 million in the process.

Apple sold 1.8 million notebooks and 728,000 desktops in its first fiscal quarter, which ended Dec. 31, 2008, an increase of 34% for the former, but a drop of 25% for the latter over the same quarter last year. Overall, Apple sold 9% more Macs during the period than it did in the last three months of 2007, although Mac sales revenue was effectively flat year-to-year.

The number of Macs sold in the quarter was down 3% from the previous quarter.

"Mac sales have not suffered as much as one might have feared," said , an analyst with Technology Business Research Inc. "Apple's rate of growth was much slower, but it's clear that the new MacBook was a major winner."

Apple unveiled new in late October, and counter to what many thought at the time, reduced the price only for the remaining low-end MacBook with the plastic case.

During the quarter, total revenues were $10.2 billion, a new single-quarter record, said Apple chief financial officer in a Wednesday afternoon conference call with Wall Street analysts.