But still, these are software services, and Apple is a "software driven company," . Apple has acquired hardware makers before, including chip-makers and , and the purpose was obvious: The company wanted more control over the innards of its products.

Still, a consumer product like iMuffs sticks out as odd. There are plenty of third-party manufacturers making great iOS peripherals. To single out one company suggests there's more to the purchase than turning iMuffs into first-party hardware. Maybe I'm reading into this too much, and Apple is simply planning to bundle Bluetooth headsets instead of wired ones in the future, but I wouldn't be surprised if something else is afoot.