Apple's iPad Dominance Fades? I Don't Think So

23.10.2011
What? Android tablet market share has skyrocketed almost 700 percent since a year ago, and has plummeted to a meager 67 percent of the market? Why is it then, that iPads are everywhere, and the only place I see any other tablets is on the display table at Best Buy?

I'll tell you why. It's because the jump in Android tablet market share is an elusive myth like Big Foot or the Lochness Monster. It is a fantasy created from spinning stats so hard it could give you whiplash.

One of wrote about stats reported from Strategy Analytics. That report claims Android tablet market share has jumped significantly to 27 percent, and that the iPad is down to only 67 percent of the tablet market. Let's take a closer look at the claims.

Shaky Math

It takes a lot of spin to make hyperbolic claims about Android tablets grabbing 27 percent of the market, or iPad market share dropping to 67 percent. The report, however, doesn't really say that. It is only focused on the most recent quarter, and it is only looking at the number of devices shipped.

If a new car model comes along and the manufacturer cranks out tens of thousands of them in a given quarter--enough to account for 27 percent of the vehicles manufactured that quarter--it doesn't necessarily mean that it sold any of them. It certainly doesn't mean that the new model suddenly accounts for 27 percent of the market compared against other manufacturers and models that have been sold for years.