It has already been downloaded more than 1.5 million times. While it's getting rave reviews by designers, artists, architects, engineers and others who are creatively gifted, it's turning out to be equally esteemed by people who can barely draw a stick figure. That's because the app makes it easy to create beautiful things and share them on social networks.

Sound familiar?

Instagram is used to make photos of practically anything look interesting by way of filters that deepen colors, adjust contrast or change a myriad of other aspects of a photograph. With Instagram you don't need to be a photographer skilled in F-stops and depth of field to pop off artistic-looking and oftentimes frameable images. And if you want to share them on Twitter, Facebook or other networks -- no problem; two taps and you're done.

Paper for iPad is similar in that sharing your creations is slick. And like Instagram, it's easy -- probably anyone could draw or paint something better than they could on actual paper. But unlike Instagram, which does all the image enhancement on its own, Paper for iPad obviously takes more user involvement to craft artistic images because drawing is involved.

The app has a minimalist aesthetic and once you download it you'll quickly figure out that by clicking on a journal you have pages and pages of white "paper" on which to create your art.