In online forums, consumers cite Android's superior user experience, the broad selection of carriers and handsets that offer its operating system, and its array of innovative applications as reasons why they are migrating to Google.
Those sentiments are put into focus by the latest MobiLens survey, spelling more trouble for Blackberry, which has been in free-fall for some time now. The survey aims to measure trends in the U.S. mobile phone industry by polling more than 30,000 users.
In January, Blackberry lost its long-held number one position in the MobiLens ranking to Google Android. At that point Blackberry held 30.4 percent of the market share, less than 1 percentage point behind Android at 31.2 percent.
The latest comScore MobiLens survey in March shows Blackberry's share fell to 27.1 percent and Google opened its lead by almost 8 percentage points, grabbing 34.7 of the market share.
That means more than a third of all smartphone handsets used in the U.S. today run Android.