Analysis: Apple improving App Store with baby steps

08.08.2010

If your glass is half full, though, Apple’s new Try Before You Buy section could be read as a precursor to an official demo mechanism for the App Store. To be sure, Apple doesn’t make knee-jerk changes to the App Store. It took six months after the store’s debut to , and a year and a half to as a counterweight for the race to the $1-or-less bottom.

But Apple is surely paying attention to , which are fueled not just by more choices in form factors and carriers than the iPhone, but flexibility to download and try apps from more sources than Google’s marketplace. While the company is unlikely to anytime soon, a true demo system could remove a number of figurative monkeys from the backs of both developers and customers, and make the App Store look more inviting to current and future customers who might otherwise have considered Android more thoroughly.