Winning Some IR Awards Takes a Little PR

01.04.2011
The investor-relations corner of the public-company CFO's world was in the spotlight last week at . Held at Cipriani's Wall Street -- where the champagne flowed by the case among a few multiple winners, like the healthcare industry's Covidien and banking's JPMorgan Chase -- the affair underscored that the market is in a celebratory mood again.

The finance chief's role was singled out in one category -- Best IR by a CFO -- for which the large-cap winner was William Wheeler of MetLife, with Werner Enterprises' John Steele taking the mid-cap honors, and Victoria Reich of United Stationers claiming the small-cap prize.

The CFO was deeply involved, of course, in work recognized in a host of other categories: not only Overall Best IR, but also Best Financial Reporting (winner, JPMorgan ), Earnings Calls (Covidien ), and Best M&A IR (Oracle.)

Through the evening, though, two things struck me about these awards:

* How winners were chosen. Not by a panel of editors, the technique employed most often in my business-magazine experience, but through a survey of 850 fund managers and research analysts that was conducted by the publication's research division. Not to put down business journalists (Who am I to do that, after all?) but going "outside" did seem to provide an extra element of legitimacy.

* The courage of the companies stepping up in the Crisis Management category. Yep, there were some of the big names from 2010's headlines: mining's Massey Energy and banking's BofA and JPMorgan again (the winner), along with Anadarko Pete. More power to you guys for having the IR chutzpah to dig into your crises, along with your handling of them, and put your work up for review in a fund-manager survey.

JPMorgan "was forthright with the foreclosure problem, and it rode out the housing market problem successfully," one survey respondent wrote, as dutifully recounted in the IR Magazine program book.

Another category that might have taken a little internal "spin" for competitors was Most Progress in IR, won by Apple over fellow finalists Google, Oracle, GE, Applied Materials and Atmel Corp. "Despite its size and large resources, Apple hasn't always been praised by the investment community for its investor communications," of the awards proclaimed -- adding that Apple won "despite these concerns." The story added, "Indeed, only last month the technology giant had to requesting more information on succession planning."

After such faint praise, there was perhaps another reason for hitting the champagne.

To all the contestants, then -- and especially those who had to use a little PR to explain their IR successes -- Congratulations!