Survey: Users want more from US gov't Web sites

18.12.2006
User satisfaction with U.S. government Web sites rose slightly from last quarter but has remained largely flat for the past year, according to the latest American Customer Satisfaction Index (ACSI), which measures the online performance of a variety of sites.

The 87 Web sites that were measured received an aggregate score of 73.9 on ACSI's 100-point scale, up just .3 percent from last quarter, according to Ann Arbor, Mich.-based ForeSee Results Inc., a sponsor of the ACSI, which is produced by the University of Michigan. However, that increase continues a stagnating trend over the past year, ForeSee President Larry Freed said in a statement.

"Typically, the ... Satisfaction Index has shown a steady, more pronounced year-over-year improvement in aggregate scores, proof that federal government Web sites have been able to stay ahead of citizens' evolving standards," Freed said. "This quarter, for the first time, the aggregate year-over-year satisfaction score is stagnant, with citizen satisfaction at the same level as it was in [the] fourth quarter 2005."

That may be because expectations for government sites continue to rise, shaped by user experiences at private-sector Web sites such as Amazon.com and online banking sites, Freed said.

"While e-government sites have narrowed the gap between private sector sites in comparable categories, such as portals and news/information sites, the public sector continues to lag significantly behind in e-commerce/transactions," he said. "This is important, as many government sites are striving to migrate more business functions to the Web, including distribution of forms, registration for services and e-mail inquiries."

Because of budget concerns, it can be particularly difficult for e-government sites to keep pace with deep-pocketed private-sector companies when it comes to innovation and improvement, Freed said in the statement. That's particularly true of e-commerce and transaction sites, where private industry scored better in ACSI surveys.

"This is an important category to monitor as government migrates more business functions, such as forms distribution, registration and e-commerce, to the Web channel," said the ForeSee statement announcing the survey results.

Top-performing sites continue to set the standards for e-government, and one-fifth of the government Web sites measured had superior scores of 80 or higher, rivaling top-performing private-sector sites such as Google and Amazon, Freed said.

"Government agencies that listen and respond to citizen feedback have saved millions of dollars in deflected calls and e-mail inquiries by improving their Web sites' ability to meet citizen needs," said Freed. "It is in the interests of both the taxpayer and government to improve the quality, access and cost-effectiveness of government services by improving satisfaction with government Web sites."

Some of the agencies with top-performing Web sites include the Social Security Administration; the National Library of Medicine, which is part of the Department of Health and Human Services; the United States Mint, which is part of the U.S. Department of Treasury; and the General Services Administration.