The bar code, or 'mobicode', appears on the mobile phone's display, and is redeemed at the point of sale by simply scanning the display with a bar code scanner.
Mobicode has signed an agreement with Mobiqa of the U.K., a global supplier of mobile bar code solutions (mobi-ticket, mobi-coupons, mobi-rewardcard and mobi-pass) to provide its patented technology in SA.
Mobicode MD, Ian Burgess, says with over 20 million mobile phones already in use in SA, he anticipates strong uptake of this service by ticketing companies, event organizers, brand owners, retailers, and direct marketing companies.
"Mobicode is a great example of the new type of easy-to-use, convenient and timesaving services becoming available from your mobile phone.
'Sending a mobicode to a mobile phone offers many benefits, it is hassle-free with no paper to handle or misplace. It is also cheaper than printing or mailing tickets and coupons, and it allows the precise tracking of usage," Burgess explains.
Independent research shows that the next stage for mobile telephony involves ticketing through mobile phones and is currently valued at over US$95 million worldwide. It is expected to increase to $40 billion by 2009.
According to Mobiqa chief executive, Iain McCready, Mobiqa technology is fast becoming the de facto standard in mobile bar codes worldwide.
"With the addition of Mobicode in SA, we now have a presence in more than 28 countries on six continents across the globe."
Burgess says customers recognize the value in embracing this technology in order to meet their marketing and performance goals.
"It is all about gaining an edge. Mobicode provides a comprehensive suite of applications which enables that competitive advantage."