recently unveiled footage of Zynga CEO Mark Pincus speaking to a group at an tech startup mixer about the methods Zynga used to make their earliest products profitable. The lowlight of his speech is the admission that "I did every horrible thing in the book to, just to get revenues right away."
Particularly, Pincus jokes about how one game encouraged players to download Zwinky, a notoriously difficult to remove toolbar, according to .
As John , this part of the game industry is still in its earliest days. If it hopes to catch up with the rest of the industry, more regulations and ethical standards will have to be developed and implemented.