At its Singapore launch today, HP claimed the Extreme Scale-Out (ExSO) portfolio included "the most significant design innovation since the blade form factor".
The portfolio targets businesses involved in Web 2.0, cloud computing and high performance technical computing. It was most suited to companies with 'scale out' business models requiring high performance technical computing power, such as those in the search engine space (Google, Yahoo), on-line gaming and animation production houses, not to mention financial services and government.
Stephen Bovis, HP's new vice president of industry standard servers, EP Asia Pacific and Japan, said the ExSO portfolio enabled enterprises typically with up to 100,000 servers in their data centres, to achieve an economy of scale "never before possible".
HP claims its research shows that, internationally, companies with 'scale out' business models (with an average 100,000 sq ft, or 9,290 sq m, data centre) could save more than US$158 million in reduced capital expenditure and $31.7 million in energy costs with the new ExSO portfolio.
Bovis said the data centre solutions, service and support portfolio included a new lightweight, super-efficient, modular systems architecture that helps reduce costs, improve facility efficiency and dramatically accelerates time to market, on a massive scale.
HP says a key selling point is that customers can cut acquisition costs by 10 per cent and power draw by 28 per cent, while doubling their computing density.
The core of the ExSO package is the HP ProLiant SL server family, claimed to offer a breakthrough in server architecture designed specifically for extreme scale environments.
Bovis said the SL server family used a 'skinless' systems architecture, replacing traditional chassis and rack form factors with an extremely lightweight rail and tray design.
HP claims that, as a result, customers can dramatically reduce capital, facilities and shipping costs while using a fraction of the space normally required in a major data centre.