HDS to double India revenue in the next three years

20.10.2008
To tap the burgeoning storage market, Hitachi Data Systems (HDS) is looking at doubling its growth rate in India. As an integral part of Hitachi Storage Solutions Group, HDS delivers storage infrastructure platforms, storage management software, and storage consulting services through direct and indirect channels. "Even though the market is slowing down, storage market is not feeling the heat, as it is very much in demand for every other industry. We are looking at 30 percent year-on-year growth rate for the next three years to double our India revenue," said Harikrishna Prabhu, Director -- Channels, HDS India. The vendor is planning to have three to five partners in each location helping them build their skill sets. "In the western region, the focus vertical is banking and manufacturing. In Hyderabad, Bangalore and Chennai, R&D Labs and IT are driving the business. We see huge demand in the manufacturing segment across Eastern India," said Prabhu, about company's vertical approach.

Based in Bangalore, the company has two branches in Mumbai and Delhi. With Ingram Micro as the exclusive value-added and volume distributor for the India market, the vendor has global partners (Sun, HP), Gold partners and Bronze partners under TrueNorth Channel Partner Program. Wipro, HCL and Apara are its gold or enterprise partners, who architect solutions and provide end-to-end solutions to the customers. By becoming a Gold Solution Partner, HCL joined the league of Apara and Wipro.HCL and HDS will be able to help customers effectively simplify, protect and optimize their information infrastructures with a select combination of our wide array of products, he said. With TrueNorth Channel Partner Program, the company is trying to reach out to all partners and their customers who have great need for storage. "The program is storage industry's most complete, global reseller program designed to allow partners to grow Hitachi-related business efficiently through rich incentives, custom tools, business-building, service delivery programs and resources," he said. "Bronze partners are region-specific partners who are into reselling of solutions. With more than 25 Tier 2 partners, we like to have few partners as we do not want partners getting into each other's territory, he added.

HDS has been pursuing virtualization concepts, solutions, requirements, compliance, retaining and preserving data for a long time. "Virtualization and thin provisioning are main factors that make the 'Green Concept' work towards a better solution. Partners will benefit from our worldwide brand identity and enjoy clearly defined rules of engagement. They can also have access to training, tools and resources to help them capture new business in the fast-growing storage market," stated Prabhu.