ESPN.com, the Konami Code, and a Whole Lotta' Ponies

28.04.2009
I can't make this stuff up. Some Web designer over at ESPN.com is either in for a promotion for "best unicorn-related viral promotion for ," or said designer is about to get escorted off the premises.

Why's that?

Some clever tipster leaked to that inputting the Code on ESPN's home page brings up a joke that's sure to go right next to Slashdot's "" redesign in the Web Pranks Hall of Fame. What's , you ask? It's that famous cheat code that one could input on a host of Konami games on the original Nintendo Entertainment System: up-up-down-down-left-right-left-right-b-a-start

Don't believe me? Try it. Surf on over to . Wait for the home page to load, then carefully press the aforementioned series of keys on your keyboard, replacing the final "start" with your enter key.

Provided ESPN hasn't nuked the functionality from its site, the Web page will transform into an overlay smorgasboard of pretty ponies and sparkling unicorns. The header text of some ESPN articles will turn pink and the word "Sparkly" will appear before the actual words in some instances.

My favorite addition? The fact that the ESPN logo itself now gets "lovely" branded before the title. How cute.