Adobe Systems has announced that the news group selected the Adobe Flash Platform, including the US-based graphic company's Flash Media Server software, for streaming video on ontv, the company's online television service on its news and information Internet portal on.cc.
The on.cc portal combines content from two of the territory's largest daily newspapers, Oriental Daily News and The Sun, as well as streaming video content from their television service, including news, entertainment, sports, financial and commentary. According to an on.cc spokesperson, the site has 2.1 million unique viewers each month.
"During the planning stage, we took into account the changing behaviour of the Hong Kong audience and where the market demand was going. With 2.1 million unique visitors each month, it's clear that we were right. Audiences enjoy watching TV online, and their desire for streaming video will only increase," said Atung Kwok-tung Lee, deputy controller at on.cc.
Instant-on video experience
Along with scalability, fast and reliable content delivery was a key requirement for the streaming video solution. ontv's engineers knew the media server had to be able to deliver high-quality streaming to satisfy the audience's expectations. Adobe Flash Media Server provides instant-on video experiences, enabling users to view the latest news updates and popular programmes in real time.
In addition to implementing the software for streaming video on ontv, Oriental Press Group selected Adobe Flash Media Server software to enhance its on.cc online offering by including video encoding and streaming capabilities. The on.cc IT team enjoys easy installation and operation, while content producers and creative designers have benefited from a shortened learning cycle.
"News and entertainment delivery in the 21st century will increasingly be found online. Web-based content, such as news and information programmes, can be significantly more interactive and informative than traditional TV broadcasts," said Will Hwang, country manager for Hong Kong and Taiwan at Adobe.
As the next phase of its expansion, ontv plans to further enhance its online video offering by adding improved interactivity for more sophisticated users. This in turn will allow Oriental Press Group to strengthen the company's position as Hong Kong's leading multimedia content provider.