Seventy-eight per cent of those surveyed believe the general business environment is either more or much more positive than a year ago.
Avaya, a global provider of enterprise communications systems, software and services, asked delegates prior to their arrival at the event to comment on the general business environment and trends they see across the Asia Pacific region for the communications and collaboration industry.
An overwhelming majority (97 per cent) of the survey respondents expect business growth for themselves in 2011. Also, 64 per cent expect their business to grow in the high single or even double digits in the coming year.
Francois Lancon, president, Asia Pacific, Avaya, noted that survey findings indicate the return of business confidence in the Asia Pacific. Avaya experienced significant growth in the region in 2010, and expects it to continue in 2011, as it pursues the target of doubling its business here in three years.
"Innovation such as the Avaya Flare Experience, which makes business collaboration both intuitive and fun, has captured the imagination of companies across the region. We are confident that Avaya's people-first approach to technology, and the strong Avaya Connect channel partner community we have built in this region, will help us to greater heights in 2011."
The Avaya Connect Asia Pacific Partner Conference in Macau was attended by more than 200 selected individuals representing 84 of Avaya's most strategic channel partner and distributor organisations from 15 countries and territories across the Asia Pacific region.
Sixty-two of those surveyed named the financial services and insurance (FSI) sector as one of the top two verticals likely to drive the highest growth in enterprise communication spending in 2011.
About 42 per cent thought the telecommunications and IT industry would be a key customer segment in 2011. Thirty per cent expect government spending on communication technology to remain strong and 27 per cent see growth from manufacturing companies.
Thirty-five per cent of respondents saw "new solutions to drive customer service" as the key investment focus for their customers in 2011, 27 per cent of those surveyed said technology investment can enhance productivity, and only six per cent think operational cost savings would drive customer buying behaviour in 2011.
"Overall, these results demonstrate a very close alignment between Avaya's areas of innovation focus, our channel partners' predictions for growth and our mutual customers' investment priorities in 2011," said Lancon.