'We are taking a dedicated BI focus; we now have a specialist BI sales force and consultants all over the region,' said Steve Illingworth, senior director for Oracle BI in APAC during an Oracle Business Intelligence Strategy seminar here.
The same study cites that chief information officer (CIO) respondents ranked BI as the number one technology priority for this year. 'Executives are complaining that they can't get hold of information they need to make decisions,' said Jennifer Bond, executive director for Siebel Analytics in Oracle Asia-Pacific.
Illingworth added that APAC is a very mature market for BI. He said Singapore and Australia, for example, present very large opportunities that Oracle will be taking advantage of with its business intelligence suite. The company will also aim at other APAC countries as well.
The Oracle Business Intelligence Suite is an open, standards-based software BI suite that unites Oracle BI middleware with Siebel Business Analytics. 'Now with Siebel Business Analytics in our BI suite, the opportunity is so big. It's going to change how CIOs manage their information,' said Nick Evered, senior vice-president for technology sales in APAC.
The Oracle BI suite is 'hot-pluggable' into existing operating systems and features three editions: the Enterprise Edition for enterprise customers; the Standard Edition which offers pre-integrated BI infrastructure software and tools for an Oracle environment; and the Oracle BI suite Standard Edition-1 designed for small to medium businesses.
'BI is a big growth area for Oracle, especially now that we have an offering for the enterprise as well as for medium and small businesses,' said Evered.