Yes, reports TechCrunch’s , rumors of Amazon making a full-fledged tablet device are true.

It’s called the Amazon Kindle but is different from other Kindles. Siegler says he actually used the design verification version of the 7-inch tablet, which is due for release at the end of November and will be priced at only $250.

At the competitive price and considering Amazon’s wealth of content, the new device could put a dent in other manufacturers’ tablet sales -- maybe even Apple’s.

Amazon built the operating system on top of some version of Android prior to 2.2, effectively forking Google’s OS to build its own version for the Kindle.

Amazon has deeply integrated its services in this new tablet with a Kindle app for reading books, Amazon’s Cloud Player for music, Amazon’s Instant Video player for watching movies and Amazon’s Android Appstore (not Google’s Android Market). It also has a Web browser and Google search is set as default.