"It makes sense," said Ezra Gottheil, an analyst with Technology Business Research. "Mobile-friendly [interfaces] look more current. More shopping will be done from PCs than from tablets for quite a while, but it makes sense to go in this direction."

Zeus Kerravala, an analyst with Yankee Group, agreed that it makes sense for Amazon to enhance the site with in mind. "People want to use Amazon wherever they are whenever they want," he said.

Gottheil said a redesign would be a good tie-in with a new tablet offering, and added that support for other tablets like Apple's iPad is crucial.

"Amazon's mobile audience will be iPads primarily, even if the Amazon tablet is very successful," Gottheil said. "IPads have the installed base. But you want your new product to show off your online store in the best possible light."

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at , or subscribe to . Her e-mail address is .